Introduction

Anichess, a Web3 chess game developed by Animoca Brands, leverages its X (Twitter) account as a key communication channel to engage with its community and promote the game. [1a] This report evaluates how effectively the account enhances brand visibility, fosters community interaction, and contributes to the game's marketing and player engagement efforts.

• An assessment of the account's activity and follower count.
• An analysis of the types of content shared and how the account engages with its audience. [2a]
• An evaluation of the account's role in driving community interaction and brand visibility. [3a]

Activity and Follower Count

Anichess's X (Twitter) account serves as a primary platform for announcements and community engagement, although specific details about its follower count and posting frequency are not explicitly mentioned in the sources. [2a]

• The account is active in sharing updates and links to the game, but further data on follower growth and engagement metrics would provide a clearer picture of its reach.
• Links to the X account are frequently provided alongside announcements, indicating its importance in the game's communication strategy. [3b]

Content and Engagement Strategies

Anichess's X (Twitter) account primarily shares updates about game events, such as tournaments, and directs users to other platforms like Discord for community interaction. [4a] [3a]

• The account promotes events like the Anichess Pre-Season Cup, offering prizes and encouraging participation. [4a]
• Community engagement is fostered by directing users to Discord for discussions and collaborations, creating a more interactive experience. [3a]
• There is no mention of unique hashtags or the use of advanced X features like polls or Spaces, which could enhance engagement.

Impact on Brand and Community

The X account plays a significant role in driving traffic to other platforms and fostering community engagement, although its direct impact on brand visibility is not explicitly quantified. [3a]

• By linking to Discord and other platforms, the account helps create a more engaged and active community. [3b]
• The account supports the game's marketing efforts by promoting events and updates, but additional data on its reach and engagement rates would provide a more complete picture.

Conclusion

Anichess's X (Twitter) account effectively serves as a communication channel by sharing updates, promoting events, and fostering community interaction. [3a] However, the account could further enhance its impact by leveraging advanced X features and providing more detailed metrics on its performance.

• The account drives traffic to Discord and other platforms, creating a more engaged community. [3b]
• Promoting events and updates helps in building brand visibility, but additional strategies like using unique hashtags or polls could further enhance engagement.

References

[1] Chainplay. Anichess Combines Chess Tradition with Blockchain Magic. chainplay. 27 Jan 2025. Available from: https://chainplay.gg/blog/anichess-web3-chess-game-growth/

[2] Anichess. Anichess PVP Private Alpha. Medium. 16 Jul 2024. Available from: https://medium.com/@Anichess/anichess-pvp-private-alpha-d892cb3f5a10

[3] Anichess. Spell Chess Puzzle Composition Guide. Medium. 26 Feb 2024. Available from: https://medium.com/@Anichess/spell-chess-puzzle-composition-guide-6fed2aa37af8

[4] Anichess. Anichess x Chess.com Pre-Season Cup: Rise Through Spells. Medium. 24 Jan 2025. Available from: https://medium.com/@Anichess/anichess-x-chess-com-pre-season-cup-rise-through-spells-af30191f472c