Champions Tactics has a solid group of influential KOLs, evidenced by its substantial social media following (100,000+ on X, 50,000+ on Discord), indicating good reach.
Influencers are creating regular, quality content about the game, including trailers, gameplay videos, and strategic guides, which contributes positively to community engagement.
The collaboration with Animoca Brands through the Mocaverse program represents an effective partnership that has facilitated user onboarding and increased awareness.
Influencer feedback from alpha and beta tests has been considered in refining the game’s mechanics, showing that their input is valued in game improvements.
The influencer strategy is transparent and aligns well with the game’s overall marketing and community-building efforts, particularly through social media engagement.
While the game leverages influencers effectively, there is potential for further optimization in terms of exclusive partnerships and more innovative content strategies compared to other Web3 games.
Introduction
In the rapidly evolving Web3 gaming landscape, influencer strategies play a pivotal role in enhancing game visibility, fostering community growth, and driving player acquisition and retention.
Champions Tactics, developed by Ubisoft, has embarked on a Web3 journey, integrating blockchain technology and NFTs to create a unique player-driven gaming experience.
[1a]This report will cover:
The role of influencers in promoting Champions Tactics and their reach across platforms.
The types of content produced by influencers and their impact on community engagement.
The collaboration between Champions Tactics and influencers, including exclusive partnerships and events.
Influencer Reach and Platforms
Champions Tactics has leveraged social media platforms such as Twitter and Discord to build a strong presence, with over 100,000 followers on X and 50,000 users on Discord.
[2a]The game’s official channels provide continuous updates and engagement opportunities, fostering a vibrant community.
[3a]
Content and Community Engagement
Influencers have played a key role in creating buzz around Champions Tactics through trailers, gameplay videos, and strategic guides.
[4a]The game’s alpha and beta tests have yielded positive feedback, with influencers sharing their experiences and helping to refine the game’s mechanics.
[2b]
Collaborations and Exclusive Partnerships
Champions Tactics has integrated with Animoca Brands’ Mocaverse program, allowing influencers and players to earn Realm Points and access exclusive benefits.
[3b]This partnership has facilitated user onboarding and increased awareness, tapping into Animoca Brands’ extensive network of over 400 portfolio companies.
[3c]
Conclusion
Champions Tactics has effectively leveraged influencers to enhance game visibility, foster community growth, and drive player acquisition and retention, though there is room for further optimization.
The game’s collaboration with Animoca Brands and its focus on social media engagement have been key factors in its success.
[3b]
The game’s social media presence, with over 100,000 followers on X and 50,000 users on Discord, demonstrates the effectiveness of its influencer strategy in building a vibrant community.
[2a]
Influencers have contributed to positive feedback and refinement of the game’s mechanics through participation in alpha and beta tests.
[2b]
The integration with Animoca Brands’ Mocaverse program has facilitated user onboarding and increased awareness, leveraging the extensive network of over 400 portfolio companies.
[3c]
