Introduction

Social media has become a pivotal platform for the Web3 gaming industry, with X (Twitter) serving as a key channel for community engagement and marketing. [1a] Kuroro Beasts, a leading Web3 gaming project, has strategically utilized social media to enhance brand visibility and foster community interaction. [1b] This report will cover:

• The extent to which Kuroro Beasts leverages X (Twitter) for community engagement and marketing. [1a]
• The types of content shared on X (Twitter) and their effectiveness in engaging the community. [1b]
• The strategic alignment of Kuroro Beasts' X (Twitter) account with its broader marketing and community engagement goals. [1e]

Community Engagement on X (Twitter)

Kuroro Beasts has demonstrated a strong presence on X (Twitter), using the platform to engage with its growing community and promote its gaming ecosystem. [1b] The project has achieved significant social media traction, with a notable increase in followers and engagement, particularly on Twitter. [1g] The content shared on Twitter includes game updates, promotional material, and community-driven initiatives:

• Game announcements and updates, such as the Alpha release of Kuroro Wilds, have been prominently featured on Twitter. [2a]
• Promotional campaigns, including the Play to Airdrop event, have been used to drive engagement and attract new players. [2a]
• Community-driven initiatives, such as contests and giveaways, have also been part of the Twitter strategy to foster interaction.

Strategic Alignment with Marketing Goals

Kuroro Beasts' Twitter strategy aligns closely with its broader marketing goals of user acquisition and brand visibility. [1e] The project has successfully leveraged Twitter to drive traffic to its game and other platforms, contributing to its growing user base. [1i] Kuroro Beasts has also used Twitter to collaborate with content creators and influencers, further expanding its reach:

• Partnerships with notable content creators have been highlighted on Twitter, driving awareness and user acquisition. [1j]
• Twitter has been used to announce major collaborations, including those with Esports organizations, enhancing the game's credibility and visibility. [1j]
• The use of Twitter to engage with influencers and content creators has helped Kuroro Beasts tap into new audiences and strengthen its community.

Content and Engagement on Twitter

Kuroro Beasts' Twitter account has been used to share a variety of content, including game updates, promotional material, and community-driven initiatives. The content shared on Twitter has been effective in engaging the community, as evidenced by the project's growing follower base and retention metrics. [1g] [1m] The types of content shared on Twitter include:

• Game updates, such as the launch of new features or events, are regularly shared to keep the community informed and engaged. [2a]
• Promotional campaigns, including giveaways and contests, are used to incentivize participation and drive engagement.
• Community-driven initiatives, such as fan art showcases or Q&A sessions, foster a sense of belonging and interaction among players.

Conclusion

Kuroro Beasts has effectively utilized X (Twitter) as a strategic communication channel to enhance brand visibility and foster community interaction. [1b] The project's Twitter account has been instrumental in driving user acquisition and engagement, supported by its growing follower base and active content strategy. [1g] Key takeaways include:

• Kuroro Beasts has successfully leveraged Twitter for game updates, promotional campaigns, and community-driven initiatives, contributing to its strong community engagement. [2a]
• The project's strategic alignment of its Twitter account with broader marketing goals has enhanced its brand visibility and user acquisition efforts. [1e]
• Future research could explore the specific engagement metrics of Kuroro Beasts' Twitter account, such as likes, reposts, and replies, to provide a more comprehensive assessment of its effectiveness.

References

[1] forum.arbitrum.foundation. [Kuroro Beasts] LTIPP Application - FINAL. forum.arbitrum.foundation. 1 Mar 2024. Available from: https://forum.arbitrum.foundation/t/kuroro-beasts-ltipp-application-final/22059/1

[2] Chainplay. Best P2E NFT Blockchain Games (2024 - 2025) by Chainplay.gg. chainplay. 4 Feb 2025. Available from: https://chainplay.gg/blog/kuroro-wilds-story-missions-roguelite-battles-gacha/