Introduction

In the rapidly evolving world of Web3 gaming, X (Twitter) has emerged as a vital platform for building brand visibility and fostering community engagement. My Pet Hooligan, developed by AMGI Studios, has leveraged its X account to interact with its community and promote its game. [1a] This report will cover:

• The activity level and content strategy of My Pet Hooligan's X account. [1b]
• The engagement tactics used to foster community interaction. [1c]
• The overall impact of the X account on the game's marketing and player engagement efforts. [1d]

Activity Level and Content Strategy

My Pet Hooligan's X account demonstrates a high level of activity, with frequent posts that keep the community informed and engaged. [1b] The account shares a variety of content, including game updates, behind-the-scenes footage, and animated videos, which are a core strength of AMGI Studios. [1f] The use of visual content such as images, GIFs, and videos enhances the appeal of posts and aligns with the game's focus on high-quality animation. [1g]

• The account posts updates frequently, with new content produced within 24 to 48 hours. [1b]
• Content includes game updates, behind-the-scenes footage, and animated videos, which are a core strength of AMGI Studios. [1f]
• Visual content such as images, GIFs, and videos is frequently used to enhance the appeal of posts. [1g]

Engagement Tactics

My Pet Hooligan's X account actively engages with its followers through replies, mentions, and participation in community events. [1c] The account regularly hosts live streams and AMAs, providing transparency and fostering a deeper connection with the community. [1c] Community events, such as the UGC contest, encourage players to create and share content, further enhancing engagement and visibility. [2a]

• The account interacts with followers through replies and mentions, fostering a sense of community. [1c]
• Regular live streams and AMAs provide transparency and allow the community to see behind-the-scenes development. [1c]
• Community events like the UGC contest encourage players to create and share content, increasing engagement and visibility. [2a]

Impact on Marketing and Player Engagement

My Pet Hooligan's X account has significantly contributed to the game's brand visibility, with nearly 91,000 followers actively engaging with the content. [1a] The account's strategic use of content and engagement tactics has helped build a loyal and active community, which is crucial for the game's success. [1b] By continually showcasing development progress and involving the community in events, the X account has reinforced the perception of AMGI Studios as a transparent and committed developer. [1c]

• The account has nearly 91,000 followers, indicating strong brand visibility and a large, engaged audience. [1a]
• The strategic use of content and engagement tactics has fostered a loyal and active community. [1b]
• Regular updates and community involvement reinforce AMGI Studios' commitment to transparency and quality development. [1c]

Conclusion

My Pet Hooligan's X account has proven to be an effective and strategic communication channel, significantly contributing to the game's brand visibility and community engagement. [1a] The account's frequent updates, diverse content, and active engagement tactics have fostered a loyal and enthusiastic community. [1b] This report highlights the importance of My Pet Hooligan's X account in the game's overall marketing and player engagement strategy. [1c]

• The account's high activity level and diverse content strategy have enhanced brand visibility and kept the community engaged. [1b]
• Regular live streams, AMAs, and community events have fostered a strong sense of community and transparency. [1c]
• With nearly 91,000 followers, the account has become a vital tool for promoting the game and maintaining player interest. [1a]

References

[1] Michael Mislos. From Lehman to Web3: My Pet Hooligan Director on Killer Content and Community Building. BitPinas. 3 Jul 2023. Available from: https://bitpinas.com/feature/my-pet-hooligan-interview/

[2] Chainplay. Big Changes Coming to My Pet Hooligan in 2025. chainplay. 22 Feb 2025. Available from: https://chainplay.gg/blog/my-pet-hooligan-shifts-to-pay-to-play-in-march-2025/