Introduction

X (Twitter) has become a critical platform for Web3 games to engage with their communities, enhance brand visibility, and drive player engagement. For Ashes of Mankind, the X account plays a strategic role in communicating updates and fostering interaction with its player base. This report will cover:

• The use of X to share exclusive content like livestreams. [1a]
• The potential effectiveness of the account in engaging the community and enhancing brand visibility.
• The limitations of available information for a comprehensive evaluation.

Exclusive Content and Community Engagement

Ashes of Mankind’s X account has been used to share high-quality content, such as a livestream featuring the studio’s CEO and Creative Director, Adrien David. [1b] This livestream, which provided insights into the game and its development, was shared on X to engage with the broader community. [1a] Such content demonstrates the account’s role in fostering interaction and keeping the community informed about the game’s progress and features:

• The livestream showcased the game’s tactical PvPvE extraction shooter mechanics and modular loadout system, providing players with a deeper understanding of the gameplay. [1d]
• By sharing the stream on X, the account leveraged the platform’s reach to engage both existing and potential players, enhancing brand visibility.

Limitations and Areas for Further Research

While the X account’s use of livestreams indicates a strategic approach to community engagement, the available information does not provide a full picture of its effectiveness. Key metrics such as follower count, posting frequency, and engagement rates are missing, which are critical for evaluating the account’s impact:

• Without data on the follower count, it is difficult to assess the account’s reach and its effectiveness in growing the game’s audience.
• The frequency of posts and the types of content shared beyond livestreams are unknown, limiting the ability to evaluate the account’s consistency and variety in engaging the community.
• Engagement metrics such as likes, reposts, and replies are not provided, which are essential for understanding how effectively the account fosters interaction.

Conclusion

Ashes of Mankind’s X account demonstrates potential as a strategic communication channel through its use of high-quality livestreams to engage the community and enhance brand visibility. [1a] However, the lack of data on key metrics limits the ability to fully assess its effectiveness in fostering community interaction and contributing to the game’s marketing efforts. Key findings include:

• The X account has been used to share exclusive content like livestreams, which aligns with efforts to engage the community and provide insights into the game. [1a]
• Limited information on follower count, posting frequency, and engagement metrics prevents a comprehensive evaluation of the account’s effectiveness.
• Further research is needed to assess the account’s role in driving player engagement and contributing to the game’s overall marketing strategy.

References

[1] Dragan. Ashes of Mankind Partners With Intel Gaming to Integrate New XeSS 2 Upscaling Technology Ahead of Closed Beta Launch. PlayToEarn. 27 Dec 2024. Available from: https://playtoearn.com/news/ashes-of-mankind-partners-with-intel-gaming-to-integrate-new-xess-2-upscaling-technology-ahead-of-closed-beta-launch