Introduction

X (Twitter) has become a vital platform for Web3 games to engage with their communities, enhance brand visibility, and drive player interaction. For Axie Infinity, leveraging X effectively is crucial for maintaining its position as a leading Web3 game. This report will cover:

• The activity level and engagement strategies of Axie Infinity's X account. [1a] [1b]
• The types of content shared and how they contribute to community interaction. [1c] [2a]
• The effectiveness of X as a strategic communication channel for Axie Infinity. [1d] [1e]

Activity Level and Engagement

Axie Infinity's X account is highly active, with officials regularly interacting with the community. [1a] [1b] The founders and team members often engage directly with players, fostering a sense of connection and loyalty. [1h] [1i] The account frequently promotes community-generated content, such as fan art and gameplay strategies, further enhancing engagement. [1c] [1k]

• Founder Jihoz follows active game players, signaling personal engagement with the community. [1h]
• Players frequently share personalized content, such as game strategies and fan art, which is amplified by the official account. [1c]

Content Strategy

Axie Infinity's X account shares a variety of content, including updates, community events, and player-generated material. [2a] [1c] The account encourages community participation through activities like contests and raffles, which drive both engagement and brand visibility. [2a] [1o] Visual content, such as images and videos, is frequently used to make posts more engaging and shareable. [1p] [1q]

• Community events, such as raffles and meetups, are regularly promoted on X, encouraging player participation. [2a]
• Fan art and player-generated content are actively shared, fostering a sense of community ownership. [1c]

Strategic Effectiveness

Axie Infinity's X account effectively integrates with the game's overall marketing and community engagement strategies. [1d] [1e] The account supports other ecosystem games, such as Pixels, creating a cohesive promotion strategy across the Ronin network. [1e] [1v] The account's frequent interactions and diverse content types contribute to a vibrant and engaged community. [1c] [1k]

• The account helps stabilize player retention through consistent and engaging communication. [1d]
• Cross-promotion with other Ronin ecosystem games enhances the overall brand visibility of Axie Infinity. [1e]

Conclusion

Axie Infinity's X account plays a pivotal role in maintaining the game's community engagement and enhancing its brand visibility. [1d] [1b] The account's strategic use of content and active interaction with players fosters a strong sense of community and loyalty. [1c] [2a] This report highlights the following key insights:

• The account's high activity level and personalized engagement strategies significantly enhance player retention and community vibrancy. [1d] [1b]
• Diverse content, including player-generated material and community events, fosters a strong sense of ownership and participation among players. [1c] [2a]
• The account's integration with the broader Ronin ecosystem amplifies Axie Infinity's visibility and supports cross-promotion with other games. [1e] [1v]

References

[1] 律动BlockBeats. Ronin appears again after 600,600 days were stolen. Binance. 19 Dec 2023. Available from: https://www.binance.com/en/square/post/1613518874578

[2] Dragan. The New Axie Homeland Avatar Mode Lets You Explore Lunacia Without Owning Land. PlayToEarn. 15 Jul 2024. Available from: https://playtoearn.com/news/the-new-axie-homeland-avatar-mode-lets-you-explore-lunacia-without-owning-land-starting-with-an-open-beta-test-on-july-17th