Kuroro Beasts has demonstrated strong retention metrics, with Day 1 retention at 30%, Day 7 at 15%, and Day 30 at 5%+, which are competitive figures for a game in its Alpha stage.
The game’s DAU has reached 5,500 in the last 7 days, with a peak of 9,000, and MAU stands at 26,000, indicating sustained engagement and an active player base.
In-game features such as story missions, daily roguelite battles, and the Gacha system enhance player engagement and retention, appealing to various player segments.
Web3 elements like NFTs and VIP Pass perks contribute positively to player engagement, offering exclusive rewards and enhancing the overall experience.
The use of content creators and referral programs has been highly effective in onboarding new players and increasing stickiness, with 65,000+ users onboarded without upfront marketing spending.
The game’s retention metrics, in-game features, and Web3 elements, combined with its content creator and referral programs, have contributed to its growing and active player base, indicating high player satisfaction and engagement.
Introduction
Player engagement and retention are critical factors in the success of Web3 games, which rely on active and growing player bases to sustain their ecosystems.
Kuroro Beasts, a free-to-play Web3 game developed by Trudan Studios, has demonstrated promising engagement metrics and unique features that contribute to its growing player base.
[1a][2a]This report will cover:
The game’s retention metrics and how they compare to high-quality Web2 games.
[2a]
The in-game features and Web3 elements that enhance player engagement and retention.
[2c][3a]
The impact of content creators and referral programs on player acquisition and stickiness.
[2d][2e]
Retention Metrics
Kuroro Beasts has demonstrated strong retention metrics, which are comparable to high-quality Web2 games.
[2a]The game’s Day 1 retention stands at 30%, Day 7 at 15%, and Day 30 at 5%+, which are competitive figures for a game still in its Alpha stage.
[2a]Additional metrics indicate a growing and active player base:
Total users have surpassed 80,000, with 65,000+ connected wallets.
[2h]
Average daily active users (DAU) have reached 5,500 in the last 7 days, with a peak of 9,000.
[2i]
Monthly active users (MAU) stand at 26,000, indicating sustained engagement.
[2j]
Engagement Features
Kuroro Beasts offers a variety of in-game features and Web3 elements that enhance player engagement and retention.
[3a][2c]The game’s Alpha version provides a strong first look at its core mechanics, including:
[3c]
Four story missions that allow players to explore the Kuroro Islands and uncover hidden secrets.
[3d]
Daily roguelite battles where players can fight waves of Beasts to earn rewards.
[3e]
A Gacha system that rewards players with in-game items, Beast Eggs, and Airdrop Points.
[3f]
VIP Pass perks that offer additional rewards like $KURO, $RON, and NFTs for players seeking a more exclusive experience.
[3g]
Content Creators and Referrals
Kuroro Beasts leverages content creators and referral programs to enhance player acquisition and stickiness.
[2d][2e]The game has successfully onboarded 65,000+ users with zero upfront marketing spending, relying on content creators and referrals.
[2n]Key strategies include:
Onboarding web2 content creators and esports organizations to produce content that promotes both Kuroro Beasts and Arbitrum gaming.
[2d][2p]
A referral program that rewards players for bringing friends into the game, with 10 million $KURO tokens allocated for this purpose.
[3h]
A system of badges and quests that incentivize higher participation and overlap with the Arbitrum gaming ecosystem.
[2q]
Conclusion
Kuroro Beasts has successfully implemented a range of engagement strategies and features that promote player retention, satisfaction, and long-term participation.
The game’s retention metrics, in-game features, and Web3 elements, combined with its content creator and referral programs, have contributed to its growing and active player base.
Key takeaways include:
The game’s retention metrics are competitive with high-quality Web2 games, with 30% Day 1 and 15% Day 7 retention rates.
[2a]
In-game features such as story missions, daily roguelite battles, and the Gacha system, along with Web3 elements like NFTs and VIP Pass perks, enhance player engagement.
[3a][3g]
The use of content creators and referral programs has proven effective in onboarding new players and increasing stickiness, with 65,000+ users onboarded without upfront marketing spending.
[2n][2e]
