Medieval Empires has a solid group of influential KOLs with good reach, as evidenced by the prominent Turkish actor Engin Altan Düzyatan and his substantial fan base.
Regular, quality content creation about the game is supported by Düzyatan’s active participation in promotional activities and social media engagement.
Effective partnerships contributing to community growth are demonstrated by Düzyatan’s involvement in blockchain events and exclusive giveaways.
The game’s influencer strategy aligns with overall marketing and community strategies, with a focus on long-term player retention and authenticity.
While the partnership with Düzyatan is strong, the lack of a diverse roster of KOLs from both gaming and crypto/blockchain communities limits the strategy’s overall effectiveness.
The influencer strategy compares well to other Web3 games, particularly in terms of reducing user acquisition costs and enhancing visibility in specific regions like Turkey.
Introduction
In the rapidly evolving Web3 gaming landscape, leveraging influencers has become a crucial strategy for enhancing game visibility and fostering community growth.
Medieval Empires, a strategy game set in the 13th century, has adopted this approach by collaborating with a prominent Turkish actor, Engin Altan Düzyatan, to drive player acquisition and engagement.
[1a]This report will cover:
The role and influence of Engin Altan Düzyatan in Medieval Empires.
[1a]
The game’s collaboration with influencers to enhance community growth and visibility.
[1c]
The alignment of the influencer strategy with Medieval Empires’s overall marketing objectives.
[1a]
Key Influencer
Medieval Empires has strategically partnered with Engin Altan Düzyatan, a renowned Turkish actor, to leverage his extensive fan base and historical drama expertise.
[1a]Düzyatan’s involvement extends beyond mere endorsement, as he actively participates in promotional activities and engages with the community.
[2a][2b]His presence has significantly contributed to the game’s visibility and player acquisition:
[1f]
Düzyatan’s star power has helped Medieval Empires generate mass-market interest, particularly in Turkey, where his fan base is substantial.
[1a]
He has participated in key blockchain events, such as the Blockchain Economy Istanbul and Future Blockchain Summit, where he discussed the game and engaged with fans.
[2c][2d]
Düzyatan’s involvement has also facilitated exclusive giveaways and community interactions, further enhancing player engagement.
[2a]
Community Growth and Visibility
The collaboration with Engin Altan Düzyatan has been instrumental in fostering community growth and enhancing the game’s visibility.
[1a]The game’s marketing team has effectively leveraged Düzyatan’s participation in blockchain events and social media engagement to attract a wider audience.
[2c][2b]This strategy has yielded several positive outcomes:
[1f]
Düzyatan’s appearances at blockchain events have helped position Medieval Empires as a leading project in the Web3 gaming space, attracting both gamers and blockchain enthusiasts.
[2b]
The game’s social media presence has been bolstered by Düzyatan’s active participation, including interactions with fans and exclusive content shared through his platforms.
[2a]
The influencer strategy has also contributed to reducing user acquisition costs by attracting a pre-existing fan base interested in both Düzyatan’s work and blockchain gaming.
[1f]
Alignment with Marketing Objectives
Medieval Empires’s influencer strategy aligns closely with its broader marketing objectives, particularly in terms of player acquisition, retention, and fostering a sense of authenticity.
[1a]The game’s collaboration with Düzyatan not only enhances visibility but also ensures that the marketing efforts resonate with the game’s historical theme.
[1l]Key aspects of this alignment include:
The partnership with Düzyatan adds authenticity to the game, as his historical drama background complements the medieval setting of Medieval Empires.
[1l]
The game’s marketing efforts are focused on long-term player retention, as Düzyatan’s involvement helps maintain sustained interest in the game through continued community engagement and exclusive events.
[2a]
The authenticity of the partnership is further reinforced by Düzyatan’s genuine interest in blockchain technology, as evidenced by his active participation in blockchain events and discussions about Web3 gaming.
[2b]
Conclusion
Medieval Empires’s influencer strategy, centred around the collaboration with Engin Altan Düzyatan, has proven effective in enhancing the game’s visibility, fostering community growth, and aligning with its marketing objectives.
[1a]The partnership has not only reduced user acquisition costs but also ensured that the marketing efforts resonate authentically with the game’s historical theme.
[1f]To further enhance the effectiveness of the influencer strategy, Medieval Empires could expand its collaborations to include a diverse range of influencers, particularly those with a strong presence in the blockchain and gaming communities.
Engin Altan Düzyatan’s extensive fan base and historical drama expertise have significantly contributed to the game’s visibility and player acquisition, particularly in Turkey.
[1a]
The game’s marketing team has effectively leveraged Düzyatan’s participation in blockchain events and social media engagement to attract a wider audience and foster community interaction.
[2b]
The authenticity of the partnership, combined with Düzyatan’s genuine interest in blockchain technology, has reinforced the game’s credibility and appeal to both historical drama enthusiasts and blockchain gamers.
[2b]
