Introduction

In the Web3 gaming landscape, social media plays a crucial role in fostering community engagement and enhancing brand visibility. For Medieval Empires, the X (Twitter) account serves as a key communication channel, integral to its broader social media strategy. This report will cover:

• The role of X in the game’s SocialFi tasks and Loyalty Program. [1a] [2a]
• The broader impact of the X account on community engagement and brand visibility. [3a]
• The challenges in assessing the account’s effectiveness due to missing data.

X and the Loyalty Program

The X account is a central component of Medieval Empires’ SocialFi tasks, which incentivize players to engage with the game’s social media presence: [2a] [1a]

• Players are rewarded for actions such as liking, retweeting, and sharing posts on X, indicating that the platform is actively used to foster community interaction. [2a]
• The Loyalty Program’s SocialFi Prize Pool further emphasizes the importance of X as a platform for earning rewards through engagement. [4a]

Community Engagement and Brand Visibility

The X account contributes to Medieval Empires’ efforts to build a loyal community and enhance its brand visibility: [3a]

• With nearly 175,000 followers across social media, including X, the game has successfully built a significant community presence, indicating the platform’s role in amplifying its reach. [3a]
• The SocialFi tasks encourage active participation on X, helping to maintain a vibrant and engaged community. [2a]

Challenges in Assessing Effectiveness

While the X account is clearly part of Medieval Empires’ social media strategy, the lack of specific metrics limits the ability to fully evaluate its effectiveness:

• Information on follower count, post frequency, and engagement rates for the X account is not available, making it difficult to gauge its impact accurately.
• Details on the types of content shared, visual elements, or unique hashtags used on X are also missing, limiting the analysis of the account’s strategic use.

Conclusion

Medieval Empires’ X account is a key component of its social media strategy, actively used to foster community engagement and enhance brand visibility: [2a] [3a] However, the absence of specific metrics and details about the account’s performance limits the depth of this analysis.

• The X account is integral to the game’s Loyalty Program, incentivizing players to engage with its content and fostering a loyal community. [2a]
• The game’s approach to SocialFi tasks demonstrates a strategic use of X to drive engagement and reward participation. [4a]
• Future research would benefit from direct insights into the account’s follower count, post frequency, content types, and engagement rates.

References

[1] medievalempires.com. Season 2 of the Medieval Empires Loyalty Program is LIVE! Here's Everything You Need to Know! medievalempires.com. 16 Nov 2024. Available from: https://www.medievalempires.com/news/season-2-of-the-medieval-empires-loyalty-program-is-live/

[2] medievalempires.com. Why should you be a part of the Medieval Empires Loyalty Program? medievalempires.com. 7 Jul 2024. Available from: https://www.medievalempires.com/news/why-should-you-be-a-part-of-medieval-empires-loyalty-program/

[3] Immutable. Immutable and Medieval Empires: Bringing Digital Ownership to the Medieval Ages, Spearheading MENA Market Expansion. Immutable. 8 Apr 2023. Available from: https://www.immutable.com/blog/medieval-empires-partner-profile

[4] medievalempires.com. Everything you need to know about the Loyalty Program in Medieval Empires. medievalempires.com. 6 Jul 2024. Available from: https://www.medievalempires.com/news/everything-you-need-to-know-about-the-medieval-empires-loyalty-program/