Significance

My Pet Hooligan's community strategy is a critical component of its success in the Web3 gaming space, leveraging influencer partnerships and multi-platform engagement to foster a cohesive and supportive ecosystem. The strategy emphasizes authenticity, transparency, and active engagement, which are essential for building trust and long-term player retention.

• Influencer partnerships, such as those with CryptoStache and prominent esports players, have significantly enhanced game visibility and community growth, with My Pet Hooligan boasting 91,000 Twitter followers and 30,000 Discord members.
• The Discord server serves as a well-organized and highly active community hub, featuring regular live streams, AMAs, and events like the UGC contest, which foster player engagement and provide valuable feedback for development.
• The X (Twitter) account is a strategic communication channel, leveraging high-quality animation and frequent updates to maintain brand visibility and foster a loyal and active community.
• The YouTube channel showcases the team's animation expertise, producing frequent, high-quality content that enhances player understanding and engagement while supporting marketing efforts.
• While the Telegram community's specifics are not detailed, the game's overall focus on user-generated content, feedback-driven development, and transparency suggests it serves as an effective platform for real-time communication.

Completeness

The research provides a comprehensive overview of My Pet Hooligan's community strategy, but gaps in data on Telegram and influencer collaboration metrics limit a fully detailed evaluation.

• Detailed metrics on influencer reach and engagement, such as follower growth and content performance, would provide a clearer understanding of the effectiveness of influencer partnerships.
• Additional information on Telegram activities, including member counts and specific interactions, would enhance the understanding of its role in community engagement.

Bibliography

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[7] Michael Mislos. From Lehman to Web3: My Pet Hooligan Director on Killer Content and Community Building. BitPinas. 3 Jul 2023. Available from: https://bitpinas.com/feature/my-pet-hooligan-interview/

[8] My Pet Hooligan™. My Pet Hooligan: The Factions. Medium. 15 May 2023. Available from: https://medium.com/amgi-studios/my-pet-hooligan-the-factions-fe0bf1231605