SERAPH: In The Darkness has implemented a structured Livestreamer Collaboration Program with tiered incentives, which demonstrates a clear strategy to engage KOLs and streamers effectively.
The program's backend tracking system ensures transparency, which aligns with the rubric's emphasis on authentic partnerships.
KOLs have played a significant role in community engagement, as evidenced by the game's victory in the BNB Chain Ecosystem Catalyst Awards, showcasing the influencer strategy's effectiveness in driving visibility and support.
The alignment of the influencer strategy with marketing objectives is strong, with rewards tied to both player acquisition and retention, ensuring long-term engagement.
The program appears to balance both gaming and crypto-focused KOLs, aligning with the game's Web3 integration and broader marketing goals, which is a positive aspect noted in the rubric.
However, while the strategy is solid, it does not appear to be exceptionally innovative or significantly outperforming other Web3 games, which prevents it from reaching the 'Excellent' category.
The influencer strategy is transparent and effective but lacks some of the more advanced features, such as exclusive events or detailed feedback integration into game development, that would push it into the 'Excellent' tier.
Introduction
In the rapidly evolving landscape of Web3 gaming, influencer strategies play a crucial role in enhancing game visibility, fostering community growth, and driving player acquisition and retention.
SERAPH: In The Darkness, a dark fantasy ARPG, has implemented a strategic influencer program that leverages Key Opinion Leaders (KOLs) to amplify its reach and engage its community.
This report will cover:
The structure and incentives of SERAPH’s Livestreamer Collaboration Program.
[1a]
The role of KOLs in driving community engagement and achieving recognition in the BNB Chain Ecosystem Catalyst Awards.
[2a]
The alignment of the influencer strategy with the game’s marketing objectives of player acquisition and retention.
[1b]
Livestreamer Collaboration Program
SERAPH: In The Darkness has established a Livestreamer Collaboration Program aimed at engaging streamers and KOLs to promote the game and drive player engagement.
[1a]The program offers a variety of incentives for streamers, including rewards tied to player referrals and in-game purchases.
[1d]Streamers who achieve KOL status receive additional rewards, creating a tiered system that incentivizes higher levels of engagement:
[1e]
Referrers receive 3% of the Soul Spars generated by referred users, with greater rewards for more referrals.
[1d]
Streamers achieving KOL status receive additional fiat currency rewards for all purchases made by their referred users.
[1e]
The program includes a backend tracking system for streamers to monitor the effectiveness of their promotional activities, ensuring transparency.
[1h]
KOLs and Community Engagement
KOLs have played a significant role in driving community engagement for SERAPH: In The Darkness, as evidenced by the game’s success in the BNB Chain Ecosystem Catalyst Awards.
[2a]The game’s KOLs and partner communities rallied to gather votes, showcasing the effectiveness of the influencer strategy in fostering community support.
[2c]This achievement highlights the impact of KOLs in aligning the community around the game’s objectives and increasing its visibility within the blockchain gaming ecosystem.
[2d]
KOLs and partner communities played a key role in securing first place in the BNB Chain Ecosystem Catalyst Awards for Gaming.
[2a]
The voting process demonstrated the ability of KOLs to mobilize the community and drive engagement.
[2c]
The game’s recognition in the awards highlights the effectiveness of its influencer strategy in increasing visibility and community support.
[2d]
Alignment with Marketing Objectives
The influencer strategy of SERAPH: In The Darkness is closely aligned with its broader marketing objectives of player acquisition and retention.
[1d]Through the Livestreamer Collaboration Program, the game incentivizes KOLs to refer new players, with rewards tied to both in-game activities and fiat currency purchases.
[1e]This approach ensures that KOLs are motivated to not only attract new players but also encourage their continued participation in the game:
[1d]
Referrers receive rewards for both in-game activities and fiat currency purchases made by referred users, aligning KOL incentives with player retention.
[1d]
The program’s tiered system, which upgrades streamers to KOL status based on referral metrics, further incentivizes long-term engagement.
[1e]
The game’s influencer strategy appears to balance both gaming and crypto-focused KOLs, aligning with its Web3 integration and broader marketing goals.
[1d]
Conclusion
SERAPH: In The Darkness has implemented a comprehensive influencer strategy that effectively leverages KOLs to enhance game visibility, foster community growth, and drive player acquisition and retention.
[2a]The Livestreamer Collaboration Program, with its tiered rewards and backend tracking system, has proven to be a key driver of engagement and transparency.
[1h]This strategy aligns closely with the game’s marketing objectives and has contributed to its recognition within the blockchain gaming ecosystem:
[2d]
The game’s influencer program has successfully driven community engagement, as evidenced by its victory in the BNB Chain Ecosystem Catalyst Awards.
[2a]
The tiered reward system within the Livestreamer Collaboration Program effectively incentivizes KOLs to drive long-term player retention.
[1e]
The program’s transparency and backend tracking system ensure that KOLs can monitor their impact, fostering authenticity in influencer partnerships.
[1h]
