Introduction

In the dynamic world of Web3 gaming, influencers play a pivotal role in enhancing game visibility, fostering community growth, and driving player acquisition and retention. Big Time, as an ambitious multiplayer online role-playing game (MMORPG), has recognised the importance of leveraging influencers to achieve its marketing and community-building objectives. [1a] This report will cover:

• The types of influencers Big Time collaborates with and the content they produce. [2a]
• The strategies Big Time employs to foster authentic partnerships with influencers. [2b]
• The impact of influencer collaborations on game visibility, community growth, and player retention. [1b]

Influencer Collaborations and Content

Big Time has adopted a multifaceted approach to influencer collaborations, targeting a diverse range of Key Opinion Leaders (KOLs) across gaming, crypto, and niche communities. [1b] The game’s influencer strategy includes collaborations with streamers, who create content tailored to their audience, such as gameplay videos, strategy guides, and reviews. [2a] These collaborations are designed to enhance engagement and provide players with authentic experiences:

• Streamers often offer branded in-game packages to their audience, creating a buzz around both the game and the streamer. [2d]
• Big Time’s rental system allows influencers to rent unique in-game assets, which they can then showcase to their followers. [2e]
• This approach not only promotes the game but also provides influencers with a new revenue stream, fostering a mutually beneficial relationship. [2b]

Authenticity and Strategic Alignment

Big Time’s influencer strategy is designed to maintain authenticity by ensuring that collaborations are mutually beneficial and align with the game’s broader marketing goals. [2b] The game’s rental system, inspired by successful models like Fortnite’s creator codes, incentivizes influencers to promote the game while providing them with tangible benefits. [2h] Key aspects of this strategy include:

• Influencers are offered unique in-game packages that resonate with their brand, ensuring that the content they produce feels genuine and engaging. [2a]
• The rental system allows influencers to keep renting the original package at a nominal fee, further promoting the game while enjoying exclusive in-game assets. [2j]
• This approach aligns with Big Time’s goal of fostering a sustainable and authentic community, where influencers feel valued and players are attracted to genuine content. [2k]

Impact on Visibility and Player Retention

Big Time’s influencer collaborations have significantly enhanced the game’s visibility, attracting a wider global audience beyond traditional marketing channels. [1b] By leveraging influencers, the game has been able to foster community growth and engagement, with streamers and creators acting as brand ambassadors. [2k] The key outcomes of these collaborations include:

• Increased player engagement and sales, driven by the influencers’ ability to reach a broad and diverse audience. [2m]
• Enhanced community trust and goodwill, as influencers provide authentic content that resonates with their followers. [2a]
• Long-term player retention, as the game’s influencer strategy aligns with its broader goals of fostering a sustainable and engaging gaming ecosystem. [2k]

Conclusion

Big Time’s influencer strategy has proven to be a key driver of game visibility, community growth, and player retention. By collaborating with a diverse range of influencers and fostering mutually beneficial partnerships, the game has successfully enhanced its appeal and authenticity. [2b] The key outcomes of this strategy include:

• Increased game visibility and player engagement through authentic influencer content. [2m]
• Enhanced community trust and goodwill, as influencers promote the game in a way that resonates with their audience. [2a]
• Long-term player retention, supported by a sustainable and engaging gaming ecosystem fostered through influencer collaborations. [2k]

References

[1] CMO Intern. Big Time NFT Game - In-Depth Analysis of One of the Most Promising Play-to-Earn Blockchain Games. CMO Intern. 11 Mar 2024. Available from: https://www.cmointern.com/2024/03/big-time-nft-game-in-depth-analysis-of.html

[2] Mostafa Salem. Understanding Big Time's Preseason Rental System. GAM3S.GG. 22 Sep 2023. Available from: https://gam3s.gg/big-time/guides/big-time-preseason-rental-system/