Introduction

Influencers play a critical role in the visibility and growth of Web3 games, and Metalcore's influencer strategy is centered around its Ambassador Program. This program leverages Key Opinion Leaders (KOLs) to promote the game, engage the community, and expand its reach. [1a] This report will cover:

• The structure and roles within Metalcore's Ambassador Program. [1b]
• The types of content produced by influencers and their impact on community engagement. [1c]
• The incentives offered to influencers and how they align with the game's marketing objectives. [1d]

Ambassador Program Structure

Metalcore's Ambassador Program is designed to engage influencers in two distinct roles: Community Creators and Community Champions. [1b] Community Creators focus on producing high-quality content related to the game, while Community Champions emphasize community engagement and support. [1c] [1g] These roles are tiered based on the level of engagement and follower count, with corresponding rewards: [1h]

• Community Creators must produce a minimum of two content pieces per week across platforms like Twitter, YouTube, and Discord. [1i]
• Community Champions are expected to assist new players, report bugs, and enforce the community code of conduct, with Tier 1 Champions requiring daily interaction. [1j]
• The program offers rewards such as exclusive in-game items, tags, and exposure to help influencers grow their channels. [1d]

Content Creation and Community Impact

Community Creators produce a variety of content, including gameplay videos, tutorials, reviews, and fan art, which resonates with the MetalCore community. [1l] Their content is designed to generate buzz, spark conversations, and keep the community informed about game updates and news. [1m] The program's tiered structure ensures that influencers with larger followings contribute more frequently, thereby maximizing their reach: [1h]

• Tier 1 creators require a minimum of 5,000 followers and must produce two content pieces weekly, ensuring consistent engagement with the community. [1h]
• Content can be posted on multiple platforms, including Twitter, YouTube, and TikTok, broadening the game's visibility across different audiences. [1p]
• Influencers are required to include hashtags like #playmetalcore and #metalcoregame, further amplifying the game's presence on social media. [1q]

Incentives and Alignment with Marketing Goals

The Ambassador Program offers tiered rewards, including exclusive in-game items, tags, and exposure, which incentivize influencers to actively promote the game. [1d] These rewards not only motivate influencers to create content but also help them grow their own channels, creating a mutually beneficial relationship. [1s] The program's focus on both content creation and community engagement ensures that influencers contribute to both immediate visibility and long-term community growth: [1b]

• Exclusive in-game items like the Hoverbike Skin provide additional value to influencers, enhancing their own in-game experience. [1u]
• The Ambassador In-Game Tag serves as a status symbol, further incentivizing influencers to maintain their active participation in the program. [1v]
• By focusing on both content creation and community engagement, the program aligns with Metalcore's broader marketing objectives of increasing visibility and fostering a vibrant community. [1w]

Conclusion

Metalcore's influencer strategy, centered around its Ambassador Program, effectively leverages Key Opinion Leaders to enhance game visibility and foster community growth. [1w] The program's tiered structure and clear incentives align with the game's marketing objectives, ensuring that influencers contribute to both immediate visibility and long-term player acquisition and retention. [1d] The focus on authenticity and alignment with the game's values is maintained through the program's emphasis on community engagement and high-quality content creation. [1c]

• Community Creators produce diverse content that resonates with the community, while Community Champions foster a welcoming and inclusive environment. [1b]
• The tiered reward system motivates influencers to remain active and aligned with the game's marketing goals. [1d]
• Further research could explore the specific impact of influencer collaborations on player acquisition and retention, as well as the reach of individual influencers.

References

[1] Metalcore. Introduction to MetalCore Ambassador Program. Metalcore. 8 May 2024. Available from: https://www.metalcore.gg/news/ambassador-program