Introduction

YouTube has become a vital platform for Web3 games to engage with their communities, showcase game features, and drive player retention. For Aurory: Seekers of Tokane, its YouTube channel plays a significant role in building a bridge between the game and its players. This report will cover:

• The activity and content strategy of Aurory's YouTube channel.
• The channel's role in fostering community engagement and showcasing game features.
• The impact of the channel on the game's marketing and player retention efforts.

Content Strategy and Activity

Aurory’s YouTube presence includes Rafikey’s Channel, which is dedicated to the game and features tutorials, deep dives, news, and interviews. [1a] While the frequency of uploads is not specified, the channel aims to provide valuable content that enhances player understanding and showcases game features. The content appears to cater to both new and experienced players, offering a mix of educational and promotional materials:

• Tutorials and deep dives help players navigate the game’s mechanics and strategies. [1a]
• News updates keep the community informed about the latest developments and features. [1a]

Community Engagement

The channel’s content strategy aligns with Aurory’s overall approach to community-driven development, providing a platform for players to engage with the game and its updates. Interviews and news updates offer insights into the development process, helping players feel more connected to the game’s evolution. [1a] The channel’s focus on tutorials and deep dives demonstrates a commitment to helping players maximize their experience and stay engaged:

• Regular updates on new features and game mechanics keep the community informed and excited. [1a]
• Educational content helps new players understand the game, while experienced players can deepen their knowledge. [1a]

Marketing and Player Retention

While specific metrics such as view counts and engagement rates are not available, the channel’s content appears to contribute to the game’s marketing efforts by showcasing its features and updates. The inclusion of tutorials and educational content likely aids in player retention by helping players fully understand and enjoy the game. The channel’s alignment with Aurory’s community-driven ethos suggests that it plays a role in building long-term player loyalty:

• Promotional content likely attracts new players by highlighting the game’s unique features and gameplay. [1a]
• Educational videos help retain players by addressing potential frustrations and improving overall gameplay experience. [1a]

Conclusion

Aurory: Seekers of Tokane’s YouTube channel, primarily represented by Rafikey’s Channel, serves as a valuable platform for engaging with the game’s community and showcasing its features. Through tutorials, deep dives, news, and interviews, the channel enhances player understanding and fosters a sense of connection to the game. While specific metrics are unavailable, the channel’s content appears to contribute positively to the game’s marketing and player retention efforts:

• Educational content helps both new and experienced players maximize their enjoyment of the game.
• Regular updates and promotional materials likely attract and retain a diverse player base.
• Further information on engagement metrics and content frequency would provide a more comprehensive evaluation of the channel’s effectiveness.

References

[1] docs.aurory.io. Community-Built. docs.aurory.io. 5 Jan 2024. Available from: https://docs.aurory.io/aurory-whitepaper/official-links/community-built