Aurory: Seekers of Tokane’s communication strategy focuses on fostering community engagement and maintaining transparency through a variety of platforms, including Discord, Twitter, and YouTube. However, while the team demonstrates a commitment to sharing updates and engaging with players, there are notable gaps in transparency and responsiveness, particularly during critical incidents such as security breaches.

• The team actively uses platforms like Discord and Twitter to share updates, announce events, and engage with the community through live-ops events and Q&A sessions, fostering a sense of connection and ongoing dialogue.
• Despite regular updates, the lack of detailed patch notes and pre-release teasers limits players’ ability to fully prepare for or understand upcoming changes, creating potential frustration and reducing transparency.
• During the December 2023 marketplace exploit, the team’s delayed and insufficient communication led to community frustration, highlighting a need for more transparent and timely responses to crises.
• The DAOry system, which allows Aurorian holders to vote on proposals and oversee treasury management, enhances community involvement but lacks detailed mechanisms for addressing roadmap changes or delays.
• Future improvements could include more frequent and detailed developer commentary, a public tracker for roadmap progress, and regular AMA sessions to address community concerns and enhance transparency.