Introduction

In the rapidly evolving Web3 gaming landscape, X (Twitter) has emerged as a vital platform for fostering community engagement and enhancing brand visibility. For SERAPH: In The Darkness, the game's X account plays a strategic role in connecting with players, promoting events, and driving community interaction. This report will cover:

• The role of the X account in hosting community events and fostering engagement. [1a]
• The types of content shared and the strategies used to interact with the community. [1b]
• The effectiveness of the X account in aligning with the game's overall marketing and engagement strategy. [2a]

Community Events and Engagement

The X account for SERAPH: In The Darkness is actively used to host community events that encourage player participation and creativity. [1a] [2a] For example, the 'Build Your SOUL' event invited players to create artwork for SOUL NFTs, which were then shared and voted on via Twitter. [1a] [1b] This approach not only engaged the community but also allowed players to contribute to the game's ecosystem: [1a]

• Players submitted SOUL NFT artwork on Twitter using hashtags like #seraphsoul and #Seraph, which were then retweeted by the official account. [1b]
• The final voting round was conducted through a Twitter poll, allowing the broader community to participate in selecting the winning artwork. [1h]
• This event demonstrated the account's ability to foster creativity, collaboration, and community governance. [1a]

Content and Interaction Strategies

The X account for SERAPH: In The Darkness shares a variety of content, including event announcements, user-generated submissions, and game updates. [1b] The account also uses hashtags like #seraphsoul and #Seraph to encourage user participation and amplify visibility. [1b] Key strategies include:

• Retweeting user submissions to showcase community creativity and encourage further participation. [1b]
• Conducting Twitter polls to engage the community in decision-making processes, such as selecting the winner of the 'Build Your SOUL' event. [1h]
• Using hashtags to create a unified community identity and increase the visibility of user-generated content. [1b]

Alignment with Marketing Strategy

The X account for SERAPH: In The Darkness plays a strategic role in the game's broader marketing and community engagement efforts. [2a] By hosting events and encouraging community participation, the account helps to build a loyal player base and promote the game's ecosystem. [1a] Key contributions include:

• Driving player engagement through interactive events like the 'Build Your SOUL' competition, which encourages creativity and community participation. [1a]
• Enhancing brand visibility by retweeting user-generated content and using hashtags that align with the game's identity. [1b]
• Fostering a sense of community ownership by involving players in decision-making processes, such as voting on event outcomes. [1h]

Conclusion

The X account for SERAPH: In The Darkness serves as an effective and strategic communication channel that enhances brand visibility and fosters community interaction. Through hosting community events, sharing engaging content, and leveraging Twitter's features, the account contributes to the game's broader marketing and player engagement efforts. Key achievements include:

• Active engagement through events like 'Build Your SOUL,' which encouraged community creativity and participation. [1a]
• Effective use of Twitter features such as retweets and polls to amplify user-generated content and involve the community in decision-making. [1h]
• Alignment with the game's marketing strategy by fostering a sense of community ownership and enhancing brand visibility. [2a]

References

[1] SERAPH. 🎨Building Your Own SOUL Your SOUL, Your Decision. Medium. 17 Mar 2024. Available from: https://medium.com/@seraph_cryptogame/building-your-own-soul-your-soul-your-decision-96fdb0e4748d

[2] Michael. Seraph Pre-season is Coming Soon. PlayToEarn. 2 Apr 2024. Available from: https://playtoearn.com/de/news/seraph-pre-season-is-coming-soon